Presented at: 7th International Semantic Web Conference (ISWC2008)
by Manuel Salvadores, Landong Zuo, SM Hazzaz Imtiaz, John Darlington, Nicholas Gibbins, Nigel Shadbolt, John Dobree
Market Blended Insight (MBI) is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The web has created a rapid expansion of content that can be harnessed by recent advances in Semantic Web technologies and applied to both Media industry provision and company utilization of exploitable business data and content. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy.
Keywords: Data integration, Information Extraction, Marketing, Reasoning, Semantic Web
Resource URI on the dog food server: http://data.semanticweb.org/conference/iswc/2008/paper/in_use/14
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